Highlighting Medical Experts Boosts Trust and Conversion Rates
Discover how showcasing a medical advisory board can enhance trust and increase conversions by 16%. Uncover the strategy behind this success!
Metric
Lift change
Control
Variation
If we prominently feature the medical advisory board with names, credentials, and institutional affiliations, then conversion rate will increase because named, credentialed medical endorsements directly counter the efficacy skepticism.
What We Changed
- Added advisory board names, credentials, and photos on the homepage.
- Positioned advisory board information above the fold on product pages.
- Created a dedicated advisory board section on the science page.
Detailed breakdown
Conversion Rate
+16%
Add to Cart Rate
+10%
Abandoned Cart Rate
-2%
Net Revenue per Visitor
+8%
Key Learnings
- Featuring recognized experts increased user trust.
- Visible endorsements reduced skepticism about product efficacy.
- Authority signals directly impacted purchase decisions.
- Improved trust led to higher engagement and conversions.
