Adding independent research logos to the homepage increases perceived credibility and boosts conversion rates
Elevate trust with institutional logos on conversion pages. Discover how this strategy achieved a remarkable 20% increase in conversions!
Metric
Lift change
Control
Variation
If we add independent research institution logos near the point of purchase, then conversion rate will increase because institutional logos provide third-party visual credibility that counters the "biased research" objection without requiring visitors to read the studies themselves.
What We Changed
- Added logos of independent research institutions to the homepage.
- Included a label, "Peer-reviewed research conducted by:" above the logos.
- Ensured logos were clear on both mobile and desktop.
- Linked logos to relevant studies.
Detailed breakdown
Conversion Rate
+20%
Add-to-Cart Rate
+4%
Key Learnings
- Logos from trusted institutions increased perceived product credibility.
- Visual trust signals reduced concerns about biased research.
- Enhanced trust led to more conversions and reduced cart abandonment.
- Clear communication of scientific backing improved user confidence.
