Delayed promo pop-up increases user engagement and conversion rates
Discover how delaying a promotional pop-up by 60 seconds led to a 21% increase in conversions and enhanced user engagement.
Metric
Lift change
Control
Variation
If we delay the promo pop-up until a user has spent 1 minute on the page, then conversion rates will increase because users can build purchase intent without an immediate interruption.
What We Changed
- Delayed the promotional pop-up to appear after 60 seconds on the page.
- Reduced early interruptions to user browsing.
Detailed breakdown
Conversion Rate
+21%
Add-to-Cart Rate
+13%
Abandoned Cart Rate
-9%
Revenue per Visitor
+16%
Key Learnings
- Delayed prompts allow users to engage more deeply before being interrupted.
- Users are more receptive to offers after they have spent time on the page.
- Reducing early interruptions improved overall purchase behavior.
- Timing of engagement is crucial to conversion success.
