Clickable size buttons on collection pages
Discover how clickable size buttons on product cards increased add-to-cart rates by 29.7%, enhancing user experience and engagement.
Metric
Conversion rate
Lift change
+0.0%
Control
Variation
If product cards show sizes on hover, then the add-to-cart rate will increase because customers can add items directly from the collection page.
What We Changed
- Made size buttons appear on hover on desktop product cards.
- Enabled direct add-to-cart from collection view.
- Displayed out-of-stock sizes as disabled.
Detailed breakdown
Results
| Metric | Lift |
|---|---|
| Add-to-Cart Rate | +29.7% |
| Average Order Value | -10.4% |
| Click-Through Rate | +11.0% |
| Bounce Rate | -21.7% |
Key Learnings
- Direct add-to-cart options increased user engagement and convenience.
- Displaying sizes on hover reduced bounce rates by keeping users on the page.
- The streamlined process improved the add-to-cart rate significantly.
- The easy access to add to cart, may have reduced the exploration, and in result AOV and RPV data
