Delaying promo pop-up boosts user engagement
Discover how delaying a promotional pop-up by 60 seconds led to a 7.9% increase in mobile conversion rates and enhanced user engagement.
Metric
Conversion rate
Lift change
+7.9%
Control
Variation
If we delay the promo pop-up until a user has spent 1 minute on the page, then conversion rates will increase because users can build purchase intent without immediate interruption.
What We Changed
- Delayed the pop-up to appear after 60 seconds on the page.
- Reduced early interruptions for users.
Detailed breakdown
Conversion Rate
+7.9%
Revenue
+4.95%
Bounce Rate
+2.4%
Key Learnings
- Delaying the pop-up helped users engage more deeply with content.
- Users were less likely to dismiss the offer when timed later.
- Improved timing led to increased conversions and revenue.
- Reducing interruptions built user trust and intent.
