Enhanced Collection Pages with Subcategory Cards Boosts User Engagement
Discover how adding category cards enhanced navigation and engagement, leading to a 7.6% increase in click-through rates. Explore the results!
Metric
Conversion rate
Lift change
-2.2%
Control
Variation
If we add category cards at the top of collection pages, then the click-through rate to subcategories and overall conversion rate will increase because users will find it easier to explore relevant product options quickly, improving navigation efficiency and engagement.
What We Changed
- Added a horizontal row of subcategory cards above the product grid on collection pages.
- Each card included an image, category title, and short supporting caption.
- Clicking a card redirected users to the respective subcategory page.
Detailed breakdown
Bounce Rate
-37.4%
Add-To-Cart Rate
+1.9%
Conversion Rate
-2.2%
Revenue
+0.32%
Key Learnings
- Visual navigation aids increased user engagement and reduced bounce rates.
- Quick access to subcategories improved product discovery.
- While engagement improved, conversion rates slightly declined, indicating potential areas for further refinement.
- Enhanced browsing experience led to a minor revenue increase, suggesting better user satisfaction.
