New PDP layout
Transform your product page layout to enhance user experience and drive a 1.4% increase in conversions. Discover actionable insights now!
Metric
Conversion rate
Lift change
+1.4%
Control
Variation
If we move “You Might Also Like” higher on the PDP and condense the benefits section, then the conversion rate will increase because customers will see more relevant product options earlier and won’t be slowed by excessive scrolling through low-impact content.
What We Changed
- Moved “You Might Also Like” section directly below core product info.
- Condensed the benefits section to reduce vertical space.
- Displayed benefits in a grid layout for efficiency.
Detailed breakdown
Conversion Rate
+1.4%
Bounce Rate
-5.6%
Add-to-Cart Rate
-4.3%
Revenue
+2.51%
Key Learnings
- Placing cross-sell products higher increased visibility and interest.
- Reducing scrolling improved page efficiency and user experience.
- A more compact layout kept customers engaged with relevant content.
- Early exposure to additional products encouraged browsing and conversions.
