Featuring Top 4 Revenue-Generating Products Prominently on the Homepage Boosts User Engagement
Discover how featuring top-selling products on the homepage led to a 1.5% lift in clickthrough rates and valuable insights for future strategies.
Metric
Clickthrough rate
Lift change
-4.7%
Control
Variation
If we feature the top 3 revenue-generating products prominently on the homepage, then the clickthrough rate will rise because users are more likely to engage with proven high-performing products.
What We Changed
- Featured three top-selling products near the top of the homepage.
- Included product image, name, price, and “Shop Now” CTA.
- All links directed to the product’s detail page.
- Section was responsive for both mobile and desktop.
Detailed breakdown
Clickthrough Rate
+1.5%
Bounce Rate
-4.0%
Revenue
-6.7%
Key Learnings
- Highlighting bestsellers slightly improved clickthrough by leveraging social proof.
- Despite increased engagement, conversion and revenue dropped, indicating possible distraction or mismatch in user intent.
- Users were interested but may not have been ready to purchase, suggesting a need for further nurturing.
- Responsive design ensured accessibility across devices but did not offset the conversion drop.
