Enhanced collection filters

Discover how a redesigned filter system led to an 8.7% increase in conversions, improving user experience and navigation effortlessly.

Metric

Conversion rate

Lift change

+8.7%

Enhanced collection filters – Control screenshot

Control

Enhanced collection filters – Variation screenshot

Variation

If we redesign the filters using clearer category groupings and more functional controls, then the conversion rate will increase because users will be able to refine product lists more effectively and reach the items most relevant to their needs with less effort.

What We Changed

  • Introduced improved filter categories: product type, size, color, in stock, rating, price.
  • Added multi-select capabilities.
  • Reordered filters by relevance.
  • Enhanced filter UI controls.
  • Added “Apply,” “Clear All,” and “Active Filters” summary block.

Detailed breakdown

Conversion Rate

+8.7%

Bounce Rate

-1.0%

Revenue

-2.02%

Key Learnings

  • Clearer category groupings helped users find products faster.
  • Multi-select options allowed more precise filtering.
  • Improved UI controls enhanced user interaction.
  • Better filter organization reduced bounce rates.