Enhanced Search Interface
Explore our latest A/B test results showcasing a 3.8% increase in add-to-cart rates and novel insights for enhancing your conversion strategies!
Metric
Conversion rate
Lift change
-12.0%
Control
Variation
If we enhance the search experience with suggestions, product previews, highlighted search input, and a “Customize Your Own” CTA, then the search-to-product click-through rate and conversion rate will increase because a more guided and visually engaging search flow reduces friction and quickly directs users to high-intent products and experiences.
What We Changed
- Made the search bar visually prominent.
- Displayed search examples when the search bar opens.
- Showed product cards in the search preview.
- Added suggested collections and product categories.
Detailed breakdown
Average Order Value
+11.5%
Bounce Rate
+0.2%
Conversion Rate
-12.0%
Revenue
-1.02%
Key Learnings
- Highlighting the search bar increased its visibility and usage.
- Product previews helped users find relevant items faster.
- Suggested categories inspired more queries, enhancing engagement.
- Despite increased engagement, conversion rates dropped, indicating a need to refine the flow further.
