Enhanced product visualization with sleeve thumbnail images boosts user confidence and engagement
Discover how replacing color swatches with product thumbnails enhanced user engagement, leading to a 22.4% increase in add-to-cart rates.
Metric
Revenue per visitor (RPV)
Lift change
-65.8%
Control
Variation
If color swatches are replaced with real product images showing sleeve variants, then the add-to-cart rate will increase because visual clarity builds user confidence in color selection and reduces hesitation.
What We Changed
- Swapped color circles for actual product thumbnail images.
- Thumbnails updated the main image on hover or selection.
- Clicking thumbnails selected the color variant and updated details.
- Ensured uniform thumbnail design and responsiveness.
Detailed breakdown
Click-Through Rate
+16.3%
Bounce Rate
-12.9%
Conversion Rate
-30.5%
Revenue
-68.3%
Key Learnings
- Visual clarity improved add-to-cart and click-through rates.
- Users engaged more with clear product representations.
- Conversion and revenue dropped, suggesting potential issues with overall experience or pricing.
- Reduced bounce rate indicated better initial engagement.
