Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue

Discover how a banner design change impacted conversions and visibility. Learn from our experiment results to enhance your strategy today!

Metric

Revenue per visitor (RPV)

Lift change

-45.5%

Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue – Control screenshot

Control

Optimizing Sleeve PDP Bundle Placement to Boost Conversion and Revenue – Variation screenshot

Variation

If we surface the “Buy 3 Sleeves, get off” bundle offer directly near the Add to Cart button, then average order value will increase because users will be more likely to see and act on the upsell offer when it’s displayed at the key purchase decision point.

What We Changed

  • Moved the banner near the Add to Cart button.
  • Adjusted the design to prevent it from appearing clickable.
  • Made the banner actually clickable to trigger a popup.

Detailed breakdown

Conversion Rate

-22.5%

Average Order Value

-27.3%

Revenue

-43.21%

Add-to-Cart Rate

-29.8%

Bounce Rate

-4.0%

Click-Through Rate

+2.8%

Key Learnings

  • Placing the banner near the decision point increased visibility but didn’t improve conversions.
  • Making the banner clickable did not lead to expected engagement.
  • The new design reduced user confusion but didn't translate into higher sales.
  • Visibility alone isn't enough; the offer needs clearer value communication.